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The “V” in the treatment refers to violet. Within the formula, violet pigment helps neutralise unwanted yellow tones that can appear after bleaching or colouring. By gently correcting those warmer notes, the treatment helps maintain cooler shades such as ash or milk tea tones, allowing colour to app
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The formula works to strengthen the hair internally while smoothing the outer cuticle, helping to reduce frizz and improve manageability. Ingredients such as keratin and collagen help support the hair’s natural structure, while moisturising components including argan oil and botanical butters provide hydration and protection. Together they aim to restore softness, resilience and shine, particularly for hair that has been chemically treated.
V-TREATMENT Usage:
1. Remove impurities and styling products with shampoo.
2. Blow-dry 10-50% of hair.
3. Apply V-TREATMENT to hair and wrap with cling film (40-60g for medium-length hair).
4. Leave on for 20-30 minutes.
5. Rinse thoroughly with water. (For damaged, bleached, or highly colored hair, it is recommended to add conditioner after rinsing.)
6. Blow-dry 100% of hair and straighten with a straightener (140 degrees for bleached/damaged hair, 140-160 degrees for healthy hair).
7. Done